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On 23 June 2016 Wall Street Journal published an article that raised the question is Virtual Reality the next frontier in Marketing? On 24 June 2016 Cool pad came in news when it launched its VR 1x Virtual Reality head set only for ₹999 ($15 Approx). Global VR market is expected to be of $120 billion by 2020 but what is Virtual Reality? VR can take you to the grassy fields of Scotland while you're at home. VR can give you experience of a roller coaster ride while you are sitting on your sofa. All this can be done in the world of Virtual Reality, where the impossible becomes possible. It is taking over the world by storm with the advent of many products like the Oculus, Google glass and Samsung Gear VR. Read more to know about Virtual Reality concepts in simple words.


What is Virtual Reality?

Virtual reality (VR), is a computer technology that replicates an environment, real or imagined, and simulates a user's physical presence and environment in a way that allows the user to interact with it. It is an emerging trend which is now bringing more public attention.

In more simple words VR makes you to see things or places around you that don't really exist but looks so real, it almost (if not actually) makes you feel like you are right there in the action.

Benefits of Virtual Reality :

Virtual Reality is fun and extremely tempting to try and enjoy for many people. It gives a new perspective for people in the field of entertainment and education:

1. Entertainment

The main reason for Virtual Reality is for entertainment purposes. The financial growth of this area can be calculated from Global Virtual Reality Industry Report 2016 report of Research and Markets. There are so many ways to have fun in virtual environments. Disney brings movies to life with Disney VR movies. Along with VR movies, there are several new games that uses head mounted displays to give an immersive feel for the users. Some games to note are Chronos, Valkyrie, and The Climb. They are powered by Steam, an entertainment platform. The VR cinema in Amsterdam now provides a 360 degree movie experience to people by giving them an almost real life movie that unfolds around you! Click here to watch the video of VR cinema.

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